What is branded and video content?
Effective branded and video content is all about captivating your audience with great storytelling or with standout creative. The aim is to resonate with the consumer on a personal and emotional level rather than just focusing on the actual product. It has the potential to bridge the gap between television’s emotive power and digital’s efficient reach.
Branded and video content is nothing new. From advertorials and native advertising through to branded entertainment and custom video, over the years it has appeared in many different guises. However, with the popularity and advancement of social media, the ability to create and share content easily, has brought branded and video content to the forefront.
Why use branded and video content?
Audiences feel compelled to like and share content they fine appealing. When they watch something entertaining or useful, they generally want to shout about it. The introduction of video auto-play on platforms such and facebook and twitter, has helped users contribute to the significant growth of this medium. Average facebook shares have more than doubled over the past year, meaning branded and video content has a greater influence than ever before.
This is a huge brand opportunity.
Five good reasons to use branded and video content
Here are our top five reasons to consider branded and video content in your marketing mix:
- It will encourage customer engagement
- It will raise your brand consideration
- It will help educate prospective customers
- It will improve your brand loyalty
- It will stimulate lead generation
thecoalshed is a proud member of the branded content marketing association (BCMA)
Our founding partner, Mike Longden, has been appointed as a BCMA UK Advisory Board member. The BCMA is the leading global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry.
Stand out from the crowd
Let us help you. To discuss how we can create effective branded and video content for your brand, get in touch now.