DRTV CAMPAIGN AND CREATIVE

DRTV efficiency

DRTV (direct response television) commercials ask for direct consumer action. They encourage consumers to actively respond to a proposition or product, producing new business leads almost instantly. DRTV is a cost efficient and high performing form of advertising.

DRTV creative

A DRTV commercial is designed to offer the consumer the opportunity to directly respond to your ad. The ads themselves are structured around some form of response mechanism, such as a website address, telephone number or text message function. A clear and motivational “call to action” within the script will also encourage a response. At the coal shed we believe that a good, simple idea with a targeted, persuasive script make for a highly effective DRTV campaign and creative. We specialise in producing ads with a creative idea or “hook” that can be developed and moved forward into future campaigns.

DRTV campaign

It’s important that DRTV campaigns are managed by specialist DRTV agencies, such as thecoalshed, with a full range of strategic, creative, production, media, and campaign services. Unlike typical brand advertising, DRTV campaigns deliver a measurable and accountable return on investment. Generating almost immediate results means determining response success is easy.

DRTV flexibility

DRTV campaigns offer greater flexibility than branding campaigns. Real-time feedback means that a campaign can either be left to run or, tested and adjusted as required. Changes can be made quickly and cost effectively. Common changes include amends to messaging, which can be tweaked and honed depending on the target audience or region of broadcast. Price points can be easily changed or introduced for specific promotions. The features and benefits of a product can be altered for greater customer acquisition and the response mechanism can be swapped if necessary. This is especially useful when used in conjunction with a short-term promotion.

thecoalshed can help your brand

With over 20 years worth of experience, the coal shed know and understand what it takes to make a successful DRTV campaign and creative. We have a proven track record of turning new advertisers and challenger brands, such as esure, elephant and Admiral into household names.

Stand out from the crowd

To discuss how we can develop DRTV campaign and creative that will work for your brand, call us today on 020 3051 3161 or get in touch now.

DIRECT RESPONSE TV

Direct response TV (DRTV) encourages consumers to actively respond to a proposition or product, producing new business leads almost instantly.

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BRAND RESPONSE TV

Brand response TV (BRTV) blends the higher production values of traditional brand ads alongside the response driven techniques of direct response ads.

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TV COMMERCIAL PRODUCTION

Finding the right TV commercial production company can be a challenge. Let thecoalshed help you produce a TV commercial that is persuasive, engaging and thoroughly memorable.

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BRAND DEVELOPMENT

A strong brand can be one of the greatest influences on consumer behaviour. An effective brand development strategy can define what your brand stands for both today and in the future.

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MEDIA PLANNING & BUYING

Cost effective media planning and buying is at the heart of the coal shed. With over 20 years of experience, we have a proven track record of turning challenger brands into household names.

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DRTV CAMPAIGN & CREATIVE

DRTV campaign and creative is a cost efficient and high performing form of advertising. We believe a simple idea with a targeted, persuasive script makes for a highly effective return.

Read More
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