DRTV (direct response television) commercials ask for direct consumer action. They encourage consumers to actively respond to a proposition or product, producing new business leads almost instantly. DRTV is a cost efficient and high performing form of advertising.
A DRTV commercial is designed to offer the consumer the opportunity to directly respond to your ad. The ads themselves are structured around some form of response mechanism, such as a website address, telephone number or text message function. A clear and motivational “call to action” within the script will also encourage a response. At the coal shed we believe that a good, simple idea with a targeted, persuasive script make for a highly effective DRTV campaign and creative. We specialise in producing ads with a creative idea or “hook” that can be developed and moved forward into future campaigns.
It’s important that DRTV campaigns are managed by specialist DRTV agencies, such as thecoalshed, with a full range of strategic, creative, production, media, and campaign services. Unlike typical brand advertising, DRTV campaigns deliver a measurable and accountable return on investment. Generating almost immediate results means determining response success is easy.
DRTV campaigns offer greater flexibility than branding campaigns. Real-time feedback means that a campaign can either be left to run or, tested and adjusted as required. Changes can be made quickly and cost effectively. Common changes include amends to messaging, which can be tweaked and honed depending on the target audience or region of broadcast. Price points can be easily changed or introduced for specific promotions. The features and benefits of a product can be altered for greater customer acquisition and the response mechanism can be swapped if necessary. This is especially useful when used in conjunction with a short-term promotion.
thecoalshed can help your brand
With over 20 years worth of experience, the coal shed know and understand what it takes to make a successful DRTV campaign and creative. We have a proven track record of turning new advertisers and challenger brands, such as esure, elephant and Admiral into household names.
Stand out from the crowd
To discuss how we can develop DRTV campaign and creative that will work for your brand, get in touch now.