Efficient media planning and buying

Whether you are looking to generate high quality direct response, reposition your brand or just change consumer behaviour, the coal shed can help you to deliver your objectives.

With over 20 years worth of experience, cost effective media planning and buying is at the heart of the coal shed. We have a proven track record of turning challenger brands into household names. Having worked with the UK’s leading media planners and buyers, we combine research and market knowledge, along with finely tuned analytics, to offer you cost effective media planning and buying campaigns.

Media planning

the coal shed work closely with our media planning and buying partners, in order to recommend the best media choices to reach your prospective consumers cost effectively. Taking into account factors such as market conditions, pricing, seasonality and targeting, we’ll present you with a comprehensive media plan to deliver your brand objectives.

Upon approval, we’ll proceed to the media buying stage.

Media buying

Once your media plan has been approved, our media planning and buying partner will negotiate the best possible media rate and deals with the individual sales houses including, ITV Sales, Channel 4 Sales, sky Media Sales and Turner Media Innovations. One of the key roles of the media planning and buyer is to maintain good relationships with each sales house, to ensure you’ll always access the best possible deal for each campaign.

thecoalshed can help your brand

By working with the coal shed and our media planning and buying partner, you’ll have access to some of the best market pricing, superior media owner relationships and best in class analysis. All our campaigns are booked independently and on a client-by-client basis, so you can always be assured there will be no compromise on media or channel selection.

Stand out from the crowd

To discuss how we can offer you cost effective media planning and buying that works for your brand, call us today on 020 8617 8227 or get in touch now.


  • Media briefing
  • Agency pitches
  • Media planning
  • Contract negotiation


  • Media analysis
  • Media attribution modelling


  • Agency management
  • Media optimisation
  • Creative testing
  • Media auditing


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