MEDIA PLANNING AND BUYING
Efficient media planning and buying
Whether you are looking to generate high quality direct response, reposition your brand or just change consumer behaviour, the coal shed can help you to deliver your objectives.
With over 20 years worth of experience, cost effective media planning and buying is at the heart of the coal shed. We have a proven track record of turning challenger brands into household names. Having worked with the UK’s leading media planners and buyers, we combine research and market knowledge, along with finely tuned analytics, to offer you cost effective media planning and buying campaigns.
Media planning
the coal shed work closely with our media planning and buying partners, in order to recommend the best media choices to reach your prospective consumers cost effectively. Taking into account factors such as market conditions, pricing, seasonality and targeting, we’ll present you with a comprehensive media plan to deliver your brand objectives.
Upon approval, we’ll proceed to the media buying stage.
Media buying
Once your media plan has been approved, our media planning and buying partner will negotiate the best possible media rate and deals with the individual sales houses including, ITV Sales, Channel 4 Sales, sky Media Sales and Turner Media Innovations. One of the key roles of the media planning and buyer is to maintain good relationships with each sales house, to ensure you’ll always access the best possible deal for each campaign.
thecoalshed can help your brand
By working with the coal shed and our media planning and buying partner, you’ll have access to some of the best market pricing, superior media owner relationships and best in class analysis. All our campaigns are booked independently and on a client-by-client basis, so you can always be assured there will be no compromise on media or channel selection.
Stand out from the crowd
To discuss how we can offer you cost effective media planning and buying that works for your brand, call us today on 020 3051 3161 or get in touch now.
Plan
- Media briefing
- Agency pitches
- Media planning
- Contract negotiation
Measure
- Media analysis
- Media attribution modelling
Optimise
- Agency management
- Media optimisation
- Creative testing
- Media auditing
DIRECT RESPONSE TV
Direct response TV (DRTV) encourages consumers to actively respond to a proposition or product, producing new business leads almost instantly.
BRAND RESPONSE TV
Brand response TV (BRTV) blends the higher production values of traditional brand ads alongside the response driven techniques of direct response ads.
TV COMMERCIAL PRODUCTION
Finding the right TV commercial production company can be a challenge. Let thecoalshed help you produce a TV commercial that is persuasive, engaging and thoroughly memorable.
BRAND DEVELOPMENT
A strong brand can be one of the greatest influences on consumer behaviour. An effective brand development strategy can define what your brand stands for both today and in the future.
MEDIA PLANNING & BUYING
Cost effective media planning and buying is at the heart of the coal shed. With over 20 years of experience, we have a proven track record of turning challenger brands into household names.
DRTV CAMPAIGN & CREATIVE
DRTV campaign and creative is a cost efficient and high performing form of advertising. We believe a simple idea with a targeted, persuasive script makes for a highly effective return.