WHAT WE THINK

  • how-much-does-it-cost-to-make-a-tv-ad-thecoalshed

HOW MUCH DOES IT COST TO MAKE A TV ADVERT?

Considering advertising on TV for the first time? Read our essential guide to the costs behind producing an effective TV commercial.

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BEST TV ADS OF 2016: OUR FAVOURITES, BY MONTH

Watch our favourite selection of high budget TV ads of 2016, which helped these brands stand out from the crowd.

WATCH ALL THE BEST TV ADS FOR CHRISTMAS 2016

UPDATED: Can John Lewis hold onto last year's advert crown? Or has someone already stolen Christmas? Watch some of the best TV ads for Christmas 2016 right here...

  • what makes great branded content

WHAT MAKES GREAT BRANDED AND VIDEO CONTENT?

Video will account for 69% of all consumer traffic by 2017, according to Cisco. Therefore, creating effective branded and video content is more important than ever...

BCMA APPOINTS MIKE LONGDEN TO UK ADVISORY BOARD

We are delighted to announce the BCMA (Branded Content Marketing Association) has appointed Mike Longden as a UK Advisory Board Member.

10 SIMPLE STEPS TO TV SUCCESS

There’s never been a better time to launch your first TV campaign. With the variety and scope of channels on offer, there’s plenty of opportunity for those on the most modest of budgets.

JINGLES IN ADVERTISING

In an ad-saturated world, how do you get your ad to stand out from the crowd? Jingles in advertising do it! Jingles work. Good jingles in advertising can do wonders. They can help launch new brands or rejuvenate dwindling products and we, at the coal shed, love a good jingle!